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Last year, a bunch of major magazine publishers launched a tablet app called Next Issue, which aimed to do for magazines what Hulu and Netflix did for TV shows and movies: offer consumers access to a whole lot of stuff for one monthly price. It launched on Android, then arrived on the iPad — and now it’s on Windows 8, as well as Windows 8’s scaled-down little brother Windows RT.
(Full disclosure: TIME’s publisher, Time Inc., is a partner in Next Issue, and offers TIME and other publications through it.)
On the iPad, Next Issue competes, inevitably, with Apple’s own Newsstand feature, which also aggregates magazines (and newspapers) from multiple publishers. (Newsstand doesn’t, however, tie together subscriptions or offer unified pricing.) Windows 8, being new and not yet terribly well-supported by high-profile software, gives Next Issue an opportunity to be a bigger fish in a new pond.
Microsoft is apparently…
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