Financial professionals have historically relied on relied on devices like BlackBerries (s bbry) and boxy Bloomberg terminals to stay informed. In the last three years, however, more of them are turning to iPhones and iPads (s aapl) to stay in touch and keep up with crucial market information.
This shift in behavior helps explain Bloomberg’s decision to update its iPad app this week to include deeper research layers and the company’s messaging system which is popular at elite financial firms like Goldman Sachs. Bloomberg said it used eye scanners and heat maps to design the new app, which looks like this:
A Bloomberg spokesperson said the iPad app has been “by far the fastest growing platform” among its subscribers, who each pay around $20,000 for an annual license. In the past, most Bloomberg users licensed a hardware terminal (“the Bloomberg box” — see a 1996 version below) but now two…
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