Facebook Buys Parse To Offer Mobile Development Tools As Its First Paid B2B Service


Facebook has just acquired Parse, marking its entry into a whole new business category: paid tools and services for developing mobile apps.

The company is buying the mobile-backend-as-a-service startup (yes, the industry acronym is mBaaS) in a deal that we’ve heard is worth $85 million. [Update: And we’re hearing that excludes retention.] Neither company is commenting on the size of the deal, except that Facebook said it’s not “material.” For more on the long-term impact of Parse on Facebook’s business, read our follow up, “Parse Isn’t An OS, But It Is Facebook’s Answer To Android And iOS“.

Parse ToolsParse was founded about two years ago by a small group of seasoned Googlers and Y Combinator alums who got together to build a useful set of back-end tools for mobile developers. They originally called their back-end service, the “Heroku” of mobile in a homage to what was one of…

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