Love Warby Parker!
Dave Gilboa, co-founder at Warby Parker, one of the e-commerce startups that has “made it” so to speak, shared some stories from the startup’s early days on an afternoon panel at TechCrunch Disrupt NY 2013, where he was joined by Everlane’s Michael Preysman, Nasty Gal’s Deborah Benton, Wanelo’s Deena Varshavkaya and moderated by TechCrunch co-editor Alexia Tsotsis. Even though Warby Parker is now moving into physical retail stores, running TV ads, and raising large rounds of funding from American Express and J. Crew chief executive Millard S. Drexler, it hasn’t always been that easy for them, as it turns out.
In an amusing story which could go a long way to make other founders feel better about their own disastrous launches, Gilboa talked about an incident that took place after the company debuted its try on at home program.
“We launched with these features in GQ and Vogue, and within 48 hours…
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