Facebook has just announced a new verified feature for pages and profiles, designed to give high-profile accounts an added level of authenticity. This is clearly a straightforward copy of Twitter’s own verified accounts, and even features a similar, small blue checkmark to indicate that a person or business is indeed the legitimate account holder. The mark appears on the pages themselves, as well as in search results and throughout the site.
The Verified Pages are being rolled out to “just a small group of prominent public figures (celebrities, journalists, government officials, popular brands and businesses) with large audiences,” Facebook says, and will soon roll out to profiles as well.
Facebook has a new section in its help center that describes what a verified profile or page actually is, but it doesn’t say how Facebook goes about verifying any of its users. The checkmark icon acts as a tooltip, providing more info…
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