T-Mobile is making it tempting to JUMP carriers


I’ve been somewhat skeptical about T-Mobile’s UNcarrier initiative for a while but I really started to warm up to it Wednesday when it announced its JUMP program. Yes, part of the fun was seeing T-Mobile chief John Legere reprise his role as circus-clown CEO, as he spent a lot of time talking to dolls while trash-talking AT&T, Verizon and Sprint. But the substance of T-Mobile’s plan is genuinely a good deal for people who want to upgrade their devices every year or so. For $10 a month, you can upgrade your smartphone once every six months for any reason, whether your phone is broken, whether it’s buggy or whether you just don’t like it anymore. Even better, when you upgrade to a new device, T-Mobile wipes out the remaining balance that you have on the last device you bought through the carrier.

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