In some ways, Sweden is the chilly laboratory of the global music industry. The local hero, Spotify, took over the country already at the end of 2011 as the cool animation by Digital Music News demonstrates. In 2009, streaming music was just 7% of music sales in Sweden. In 2013. streaming had exploded to 70% of the entire music industry sales. As the streaming revolution took off, something curious happened in Sweden: National music sales started growing robustly again, from $150 million in 2012 to nearly $170 million in 2013.
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