If I am honest, the Apple iPhone launch this week did not really set my pulse racing. While Apple products are certainly still cool, I just wonder if there is still such a huge appetite to replace last year’s phone, or even the one bought just a few months ago?
In contrast to Apple’s launch, I thought I would share this inspired video made by Dave Hakkens. The video is well worth watching for the concept it is aiming to help promote and fund – an open platform for building a new type of smart phone which is built on a LEGO type board. When one element fails, there is no need to replace the whole phone, just that particular part. Wonderful.
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