On June 20th, Instagram debuted a video-sharing feature that comes very, very close to replicating Vine’s functionality. In less than 10 days, Vine shares on Twitter plunged to less than one-third of the mid-June level. But the most astonishing current trend is just how steeply Vine’s download volume is declining. In America, Vine has dropped from the No.3 free iPhone download in mid-June to No.16 on July 7th. Vine was the No.1 iPhone app in America as recently as June 13th.
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